Project Logbook: From Idea to Canvas in Watercolor Style

Every illustration, every design element in MountainB, is born from a process that goes far beyond a simple click. Today, we open the doors to our Digital Laboratory to show you how we transform an abstract idea into digital art through the magic of the watercolor style.

The journey of an idea—from a nebulous inspiration to the screen—is truly fascinating. At Quackly, we understand that beauty lies not only in the final result but also in the small strokes and decisions that shape it. That’s why we’ve decided to document this process, revealing the techniques and tools we use to bring each of our designs to life.

Behind the Scenes: Did you know that the pastel tones of our palette are directly inspired by sunrise over the mountains? Each color is chosen to evoke the calm and freshness that define us, blending seamlessly with our Typography system.

From the first digital sketches on a tablet to the final application of textures and gradients that evoke the fluidity of water, every stage is an act of balance between technique and intuition. We use specialized software that mimics the properties of watercolor, allowing each illustration—whether it’s an avatar or an icon from @meteor—to maintain flawless visual consistency across the entire blog, including the Quackly Market templates.